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WNBA All-Stars, Including Trump Critics, Set to Don USA 250 Patch

Update: Nine hours after this story was published, and after a flood of criticism on social media, a WNBA spokesperson sent Sportico the following statement: “Like other major sports leagues, we are exploring how best to commemorate the country’s 250th anniversary. Nothing has been finalized at this time.” The statement came more than 36 hours […]

Kalshi Ditches ‘Gambling’ Language in New Trademark Filings

Kalshi has changed how it classifies itself to the United States Patent and Trademark Office, with the company’s latest batch of trademark requests avoiding language from earlier filings tying it to the gambling industry. Late last year, the prediction market exchange operator informed the USPTO that its product involved “bookmaking services, namely, providing of information […]

Flores v. NFL Pings Deflategate as Personal Phones Enter the Chat

The use of personal electronic devices for work tasks—a central issue in past NFL disputes—has emerged as a point of contention in Minnesota Vikings defensive coordinator Brian Flores’ lawsuit against the NFL over alleged race-based employment discrimination. Flores seeks evidence to further his claim that the league and several teams intentionally discriminated against him, and […]

NFL

The Highest-Paid Players at the 2026 World Cup

When Portugal takes the field against the Democratic Republic of Congo on June 17, Cristiano Ronaldo will once again chase the biggest accolade that has eluded him throughout his illustrious career. The 41-year-old has represented his country five other times in the World Cup and has never been able to call himself a champion. But […]

Sporticast: Stephen Curry Takes His Longest-Distance Shot Yet

On the 558th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a blockbuster sneaker deal. Golden State Warriors star Stephen Curry announced a 10-year agreement with Chinese brand Li-Ning earlier this week. Curry was a sneaker free agent for less than a year, […]

OSU Approves $100M Settlement With Strauss Sex Abuse Plaintiffs

Ohio State University’s Board of Trustees voted Wednesday to approve a $100 million settlement with all but one of the current plaintiffs suing the university over allegations of sexual abuse by former OSU sports medicine and team doctor Richard Strauss. In a statement released by Ohio State on behalf of both the school and plaintiffs, […]

NBA Gets Dream Finals as Wemby Ratings Boom Meets Knicks Mania

As the first year of its new rights deal enters its final phase, the NBA is getting set to crown its eighth different champion in as many seasons by way of what amounts to a dream matchup between the Spurs and the Knicks. It does so on the heels of a seven-game Western Conference finals […]

What’s Holding Up Ilia Malinin’s ‘QuadGod’ Trademark? Doc Martens

U.S. figure skating sensation Ilia Malinin has spent over a year seeking the trademark to his widely adopted nickname, the “QuadGod.” In recent months, his quest for the patent has been delayed by an unlikely challenger: the boot manufacturer Dr. Martens. Malinin, a three-time figure skating world champion who made history as the first man […]

Brunson’s Clutch Playoff Scoring Measures Up to Michael Jordan

Late in a close game, it becomes tougher for NBA players to generate quality shots. League-wide effective field goal percentage this NBA season was 54.6%. In crunch time, defined as the last five minutes of a game when the score margin is five points or less, that efficiency fell to 50.1%. That’s when superstars come […]

NBA

Knicks Partner Chase Played the Long Game—and It’s Paying Off

The New York Knicks are the toast of the town with their first trip to the NBA Finals since 1999. When the Knicks take the court for Game 3 at Madison Square Garden next week, one logo will flank the NBA Finals trophy and Knicks logo at center court: Chase. Since 2010, JPMorgan Chase has […]

NFL Media Partners Shatter Sales Record With $6 Billion Ad Haul

It should probably go without saying that there is rarely any downside to booking nearly $6 billion in advertising revenue, especially when that 10-figure windfall is 7% greater than the year-ago haul. As primetime unit costs continue to shrink alongside an ever-dwindling audience, the NFL’s media partners are practically swimming in marketing bucks—a dynamic that […]

NFL

NBA Clippers-Ballmer Probe Clouded by Exec’s Prison Sentence

Aspiration co-founder Joseph Sanberg, who has cooperated with an NBA investigation into the Los Angeles Clippers possibly circumventing the salary cap via a no-show endorsement deal with Kawhi Leonard, was sentenced to 14 years in prison on Monday. U.S. District Judge Stephen Wilson’s sentencing follows Sanberg pleading guilty to two counts of wire fraud. Federal prosecutors recommended […]

One NBA Finals Foe Knicks Won’t Have to Face? Jet Lag

As anybody who has stayed up night after night through the NBA postseason knows, the human body wasn’t built for the late hours of playoff basketball.  Our circadian rhythm typically optimizes for peak performance in the late afternoon and early evening, and it’s not just mental acuity that varies by time of day. “It’s mainly […]

Ex-Bama Hoops Player’s Defamation Suit vs. NYT Heads to Trial

Former Alabama basketball player Kai Spears’ defamation and false light lawsuit against The New York Times over its reporting about a fatal shooting is proceeding to trial in a case that centers on whether getting the “gist” right is good enough. Last week U.S. District Judge Annemarie Carney Axon denied the Times’ motion for summary judgment, reasoning that a person […]

Sporticast: Why is Serena Williams Coming Back to Pro Tennis?

On the 557th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Serena Williams’ return to professional tennis.  The 23-time Grand Slam singles champion announced Monday that she would play in a doubles event next week with young Canadian Victoria Mboko, her first official […]

Curry’s Li-Ning Deal: Access to China Without Western Baggage

Stephen Curry’s new 10-year deal with Li-Ning should accelerate the Chinese apparel company’s opportunities in the U.S. It will also notably boost the Golden State Warriors star’s opportunities in China, where he and his brand could continue to make millions long after he’s done playing. Curry announced the end of his sneaker free agency Monday […]

NBA Finals: Are the Knicks This Good, or Was the East Just Weak?

When the New York Knicks swept the Philadelphia 76ers in the second round of the playoffs in dominating fashion, fans debated whether the Knicks’ nine days off before the Conference Finals would cause rust to build or if the rest would give them an advantage. Sportico’s analysis determined that rust was not a significant factor, […]

Serena Returns to Tennis With $500 Million Career Earnings

Serena Williams is returning to tennis, ending months of speculation after her name showed up in tennis’ anti-doping testing pool, a precursor to competing again on the WTA Tour. Williams will play doubles next week in the HSBC Championships at The Queen’s Club in England, a top-tier grass-court warmup before Wimbledon. She had retired after […]

Tennis Star Elina Svitolina Joins French Startup Tiva’s Funding Round

As good as Elina Svitolina can be on the tennis court, the No. 7-ranked women’s player in the world isn’t immune to a fairly common issue that every athlete has dealt with at one point or another. “We’re playing in hot conditions; your palms are sweating and sometimes the sweat is coming from your arms […]

WNBA App Subscriptions Rose 500%, but Not Everyone Is Happy

Rival WNBA fans have had some common ground this season. Within their Reddit community, more than 100 fans have discussed the league’s updated app, tallying faults like being logged out repeatedly and game streams jumping back to the beginning or to live instead of skipping a few seconds in either direction. “The app is genuinely […]

The French Open Is Testing the Popularity Limits of Men’s Tennis

If you’re a casual men’s tennis fan, there’s a decent chance you can’t name any of the players still in contention as the French Open hits its second week. Some of the sport’s biggest stars—including Jannik Sinner, Novak Djokovic, Daniil Medvedev and Ben Shelton—wilted in the searing heat during the first few rounds. Carlos Alcaraz […]

Sorsby Took Part in Illegal Bets in Texas, NCAA Says

The NCAA on Friday accused Texas Tech quarterback Brendan Sorsby of placing over $90,000 in bets while playing for Indiana, Cincinnati and Texas Tech from 2022 to 2026, and of transferring money to others for bets in Texas, where sports betting is barred by a criminal statute. Sorsby is away from the team for treatment […]