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MLS Says Viewership Up 62% Outside of Apple Season Pass Paywall
MLS matches have averaged 62% more viewers through the first three months of its season compared to last year, the league announced Friday, with all games now available on Apple TV. Including viewership via international distribution and linear partners, the league said it averaged 7.9 million live match viewers per week heading into its World Cup […]
Knicks’ NBA Finals Trip Recalls the O.J.-Driven Media World of 1994
The first indication that this will not be your typical NBA Finals broadcast arrives with 6:39 left to go in the second quarter. As Knicks forward Anthony Mason earns a charge via cannonballing his way through Rockets short-timer Chris Jent, NBC suddenly throws 18 blocks north to Tom Brokaw at the Nightly News desk. “We […]
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