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NBA Champ Knicks Will Get ’70s-Style Love After Doubts and Disrespect
The New York Knicks are NBA champions for the first time since 1973 after their squad of often-overlooked players beat Victor Wembanyama and the San Antonio Spurs 94-90 on Saturday night. If Jalen Brunson (who had 45 of the Knicks’ points in the clincher), Karl-Anthony Towns and the rest of the tight-knit group are curious […]
NJ Transit Survives World Cup Test, but Some Fans Forced to Hoof It
While the first major test of the World Cup’s transit system at its New York-New Jersey venue seems to have received a passing grade from most fans, bumper-to-bumper traffic forced hundreds of spectators and volunteers at the Brazil-Morocco group stage match to ditch cars and walk a mile or more in the 87-degree heat to […]
OG Anunoby Signs Prediction Market Deal After Game 4 Heroics
OG Anunoby’s popularity has been skyrocketing since tipping in the winning shot in Game 4 of the NBA Finals, which gave his New York Knicks a 3-1 series lead over the San Antonio Spurs. Not even 72 hours later, he’s already capitalizing. On Saturday, Crypto.com announced the launch of its OG Prediction Markets platform in […]
Sorsby Legal Fallout Could Expand to Big 12, Texas Tech
The legal saga featuring Texas Tech quarterback Brendan Sorsby has already disrupted college sports, with a judge this week ruling the 22-year-old can play despite having bet on his team—heretofore a cardinal sin in sports, and one that can lead to a permanent ban in the NCAA just like in other sports associations. But the real fireworks […]
U.S. Starts Hot in High-Stakes World Cup for American Soccer Economy
The U.S. Men’s National Team opened its World Cup with a bang on Friday night, beating Paraguay 4-1 in Los Angeles. The win is welcome news for almost everyone in the multibillion American soccer industry, a group whose expectations for this domestic World Cup appear to be riding heavily on the success of a USMNT […]
My Boy’s Wicked Smart: NESN Goes All-in on Homegrown Voices
There are maybe two things that everyone in Boston can agree upon and they are: a) Go Sox and b) Benedict Cumberbatch’s accent in Black Mass was fahkin awful. In the most parochial place that ever was or ever will be, authenticity functions as a means of psychic gatekeeping, and someone who doesn’t speak the […]
How to Stream the World Cup … Better: Experts Share TV Tips
One of Patrick Serrian’s friends is a soccer expert. “I loved watching games with him,” Serrian said, “but I can’t stand his television.” He would know. The owner of A+ Calibration in Utah, Serrian has been setting up and configuring TVs and projectors for a decade. “He says, ‘Oh, it’s the cameras,’” Serrian recalled. “I’m […]
Sportico Transactions: Moves and Mergers Roundup for June 12
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Los Angeles Lakers Name Elaine Shen Chief Financial Officer The Los Angeles Lakers have named Elaine Shen chief financial officer. Shen will oversee all financial aspects of the Lakers, shaping strategic growth, driving profitability and creating […]
College Sports PE Takes Next Step With $100M Utah-Otro Deal
The University of Utah has finalized an agreement with private equity firm Otro Capital to create a new for-profit entity, Crimson Brand Partners, the school announced Friday morning. No financial details were revealed, but Otro is committing at least $100 million to the endeavor, according to someone familiar with the agreement. “When we met our […]
World Cup Traditions in Flux as Marketing Disruptions Suit Up
Now that FIFA has figured out a way to allow its rightsholders to insert advertising pods into their live World Cup telecasts, the final barrier preventing Americans from embracing the quadrennial men’s tourney at scale has been smashed to bits. Designed to ensure that players don’t succumb to desiccation under steamy stateside conditions, FIFA’s new […]
Oregon Beach Volleyball Title IX Suit Looks for 9th Circuit Save
The U.S. 9th Circuit Court of Appeals, which is currently weighing Title IX challenges by objectors to the House v. NCAA settlement, has now been asked to review a lower-court ruling in a separate case raising Title IX claims over how a school provides NIL-related benefits to male and female athletes. On Thursday, a group […]
OG Anunoby Nears Logo Trademark, Wears It on Finals Sneakers
A few months before the biggest moment of OG Anunoby’s career, the 28-year-old filed a trademark application for a logo incorporating the letters “OG,” the initials he goes by instead of his given name, Ogugua. The mark was intended to be used on clothing, specifically mentioning T-shirts, jackets, hoodies, pants, socks and shoes in the […]
ESPN Brass Are Rooting for the Knicks, but Who’d Say No to Game 6?
If by any chance you’re one of the New Yorkers who switched off Wednesday night’s NBA Finals game after the Knicks went down 29 to the Spurs, your neighbors probably let you know how things shook out in the Garden well before the nearest screen confirmed the outcome. In what Knicks coach Mike Brown later […]
How ESPN Captured the Mayhem at Madison Square Garden
ESPN has more than 50 cameras set up around the arena during NBA Finals broadcasts, but only one of those angles is unofficially named after a New York Knicks legend. And moments after OG Anunoby tipped in a rebound to put the Knicks up 1 with 1.2 seconds left on the clock Wednesday, that was […]
Wimbledon’s 20% Purse Increase Still Falls Short for Players
The All England Lawn Tennis Club announced a prize money pool of £64.2 million (approximately $86 million at the current exchange rate) for the 2026 Wimbledon Championships on Thursday. That represents a 20% increase over last year’s record purse. The new figure, however, does not meet the 16% of revenue share that the players have […]
Kalshi’s Push to Punish Polymarket Has Yet to Move CFTC
Kalshi has gotten many of the policies it wants from the Commodity Futures Trading Commission (CFTC) since chairman Mike Selig assumed his role in December. Selig supports Kalshi’s main goal of having sports prediction markets governed by the federal agency rather than states. Selig’s approach has aided Kalshi’s valuation run-up—last month, the firm said its […]
Netflix: FIFA World Cup Video Game Doesn’t Need ‘Super’ Graphics
Netflix piqued the interest of gamers in December when it announced a “newly reimagined FIFA football simulation game” for the 2026 men’s FIFA World Cup. The tech company is best known for streaming movies and TV shows, and while it had been pushing into live sports for a few years, its video game unit has […]
Knicks’ ‘Right Hand of God’ Delivers New York an ‘Abundance of Joy’
Not even the professionals inside the New York Knicks press conference room could contain themselves as the clock neared 1 a.m. Thursday morning. Some clapped when Knicks head coach Mike Brown hailed reserve guard Jose Alvarado’s performance—8 points, 2 rebounds and 3 assists, all in the fourth quarter—during the largest comeback in NBA Finals history, […]
The Highest-Paid U.S. Players at the 2026 World Cup
Christian Pulisic may not come close to Cristiano Ronaldo’s $230 million in estimated playing wages or the $70 million that Lionel Messi is believed to make from his marketing and business endeavors off the pitch, but he does OK for an American. The 27-year-old is the highest-paid U.S. Men’s National Team player at the 2026 […]
The World Cup Is Here. Can Players Succeed Where FIFA Failed?
It’s all on the players now. While the FIFA 2026 World Cup was envisioned as a massive global celebration of the world’s most popular sport, with some happy dollars to be made all around, the games arrive in North America with surprisingly little buzz. Instead, there’s a surplus of annoying, droning noise. Yes, there are […]
Sporticast: Is NBA or NFL Next for Melinda French Gates?
On the 560th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a potential bid group taking shape in Seattle for either (or both?!) the NFL’s Seahawks and the looming NBA expansion team. Melinda French Gates announced recently that she had invested in the […]
House Settlement’s NIL, Revenue Share Caps Face California Suit
Stanford football player Charlie Mirer and USC football player Talanoa Ili sued the NCAA, CSC, power conferences and others on Tuesday over alleged violations of California and federal law in the way the House v. NCAA settlement restrains economic opportunities. They seek for their case to eventually be certified as a class action on behalf of […]
Cable Penetration Sags to 32% of TV Homes as U.S. Kicks Pay-TV Habit
If there’s never any ideal timeframe through which to assess the ongoing death-spiral that is the traditional pay-TV bundle, the first quarter of every year is demonstrably the least flattering for the sector. It’s no coincidence that subscribers are more likely to end their commitments during the three-month period when the college football and NFL […]
CFTC Posts Prediction Market Rules: What It Means for Sports
The Commodity Futures Trading Commission (CFTC) released its rules proposal for governing prediction markets Wednesday morning after the White House approved the document. This Notice of Proposed Rulemaking (NPRM) is the penultimate step before the suggested rule is enacted. It defines key terms the CFTC uses to classify bets—such as whether an event constitutes “gaming”—and […]
Real Madrid, Adidas Sign Blockbuster $1.1 Billion, 8-Year Deal
Adidas and Real Madrid have extended their long-term partnership, the two sports giants announced Wednesday. The eight-year deal runs through 2034. Financial details were not disclosed, but Spanish newspaper Diario AS tabbed the annual average at €120 million ($139 million based on current exchange rates). The average would be a tick higher than the extension […]
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