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49ers Exec Marathe Removes Name From MLS Commissioner Search
San Francisco 49ers executive Paraag Marathe has removed his name from consideration in the search for the next MLS commissioner, Sportico has learned. The president of 49ers Enterprises, Marathe was one of three finalists for the position, Sportico reported Friday morning, citing multiple people familiar with the process. The other two are Los Angeles FC […]
Sportico Transactions: Moves and Mergers Roundup for July 17
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Steve Bornstein Joins Board of Coker’s New MMA Promotion The new global mixed martial arts league led by Scott Coker announced that Steve Bornstein has joined its advisory board as the promotion continues to build toward […]
Texas Rangers Set Stage for Abrupt Streamer Switch a Year Ago
MLB’s Texas Rangers announced Wednesday that the team would be switching its direct-to-consumer streaming partner, moving midseason from Victory+ to Bzzr effective immediately. According to the team’s past trademark request filings, it has been preparing to work with Bzzr for more than a year. “It is unfortunate that this switch in direct-to-consumer distributors was necessary, […]
MLS’ 3 Commissioner Finalists: Berg, Marathe, Nathanson
[UPDATE: Late Friday, Sportico reported that Paraag Marathe has taken himself out of consideration for the MLS commissioner’s job.] The search for a successor to MLS commissioner Don Garber is down to three finalists: Los Angeles FC co-owner Larry Berg, 49ers Enterprises president Paraag Marathe and former Fox executive David Nathanson, according to multiple people […]
Chattanooga FC Could Benefit From Spain’s World Cup Run
Chattanooga bills itself as a “Soccer Town,” but that didn’t shield it from criticism about using public money for the 2026 World Cup. While the Tennessee city didn’t host any matches, it served as the base camp for Spain’s national team during the group stage, which required an outlay of $600,000 in security costs. Yet […]
The World Cup Vibes Have Been Immaculate, but Joy Comes at a Cost
Memory is a shifty little bugger, and there’s no telling how it’ll hold up under time’s erosive strain, but it’s probably safe to say the ebullient cultural exchange that took place here in the U.S. during our portion of the 2026 FIFA World Cup will endure in our collective recollection of the event. Visitors from […]
Kerr of the Moment: Record Mile Attempt Is Months in Making
England was not successful in bringing the World Cup trophy home, but if all goes to plan on Saturday, Britain could see the men’s world record in the mile broken in London. Two-time Olympic 1500-meter medalist Josh Kerr is the sixth-fastest man all-time with a personal best of 3:45.44. The Scotland-born runner is seeking to […]
Fox Draws Largest MLB All-Star Game Audience Since 2018
Fox’s primetime TV turnout for the 2026 MLB All-Star Game was not directly assisted by its afternoon World Cup semifinals broadcast, given the time gap between events, but the network still managed to deliver its largest audience for the baseball showcase in eight years. According to Nielsen Big Data + Panel estimates, the American League’s […]
Roger Goodell Wants the NFL to Suit Up in Japan
With the NFL set to open this year’s regular season in Australia, commissioner Roger Goodell revealed another trans-Pacific stop he’d like to see: Tokyo. While attending Fanatics Fest in New York on Thursday, Goodell told Sportico he’d be interested in holding a regular-season game in Japan. Asked if there was one new international market where […]
Seahawks Buyer Tops All NFL Owners Combined in Democratic Donations
Should Vinod Khosla close on his family’s $9.6 billion acquisition of the Seattle Seahawks, he would become the most prolific donor to Democratic candidates among all NFL owners. The tech billionaire has given more than $2.1 million to Democratic candidates and left-focused political action committees so far in the 2026 election cycle, according to updated […]
Flores v. NFL Discrimination Case to Remain in Court, Judge Says
Minnesota Vikings defensive coordinator Brian Flores’ lawsuit against the NFL and several teams for race discrimination and retaliation is still lingering “at the starting block” or “as the teams mill about the players’ tunnels,” a federal judge wrote on Wednesday. But she also wrote that the case is staying in court. U.S. District Judge Valerie […]
Seahawks to Seashore: Khosla’s Lingering California Turf War
With his agreement to buy the NFL’s Seattle Seahawks for $9.6 billion, Silicon Valley billionaire Vinod Khosla’s attention has drifted up the Pacific Coast. As part of the deal, first reported by Sportico, Khosla has agreed to give up his minority stake in the San Francisco 49ers. He soon could be relinquishing something else in […]
Sporticast: The English Speakers Watching the World Cup in Spanish
On the 570th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with legendary soccer announcer Andrés Cantor about all things World Cup, including the expanded field, the growth of soccer in America, the U.S. team’s exit and the success of Telemundo’s Spanish-language broadcasts among English-speaking viewers. Cantor was born in Argentina and moved to […]
Getting Down to Business: 4 Takeaways for Argentina vs. Spain
The 2026 World Cup final is set. A match between the reigning world champions and the reigning European champions. Between the sport’s greatest player in history, Lionel Messi, versus its ascendant teenage prodigy, Lamine Yamal. It will be Argentina versus Spain, Sunday in East Rutherford, N.J. The irrepressible Albiceleste overcame a 1-0 deficit against England in […]
Adam Silver Projects 2027 Launch Date for NBA’s Local Streaming Hub
NBA commissioner Adam Silver told a scrum of reporters in Las Vegas that he expects the league’s local streaming hub will be up and running by the time the 2027-28 season rolls around, with temporary arrangements in the works for the teams that had their existing in-market deals disrupted by the demise of the Main […]
New York Yankees, Apollo Discuss Financing Deal Worth $2B to $3B
The New York Yankees and Apollo Global Management are in talks for the alternative asset manager to inject between $2 billion and $3 billion into the MLB club. It would be a combination of debt and equity, according to multiple people familiar with the details. The Yankees and Apollo did not respond to requests to […]
Tom Brady, Bioceramic Powder Key to Under Armour Court Ruling
In a judicial opinion that begins with, “there is no material dispute that Tom Brady is the GOAT,” U.S. District Judge J. Nicholas Ranjan this week mostly sided with Under Armour in its litigation with Multiple Energy Technologies (MET) over a bioceramic powder deal gone wrong. Bioceramic powder is a substance that can be integrated […]
ESPYS New ‘Best Tunnel Fit’ Award Takes Athlete Styles to Next Step
When the ESPYS return to New York on July 15, ESPN will introduce a new award alongside its traditional athlete and team honors: Best Tunnel Fit. The fan-voted category joins other new social-first awards, including Best Celebration and Best Sports Card, as part of ESPN’s effort to recognize sports culture “both on and off the field.” While […]
Japan Video-Game Publisher Goes Global With Nippon Baseball Game
When Hideo Nomo joined the Los Angeles Dodgers in 1995 as the first MLB player from Japan in three decades, his Rookie of the Year-winning campaign inspired “Nomo-mania” in Southern California. Ever since, Nippon Professional Baseball has routinely exported some of the most talented and popular baseball players in the world. Now, video-game publisher Konami […]
Nationals Prospect Anchors Latest Push to Securitize Athlete Pay
One of the Washington Nationals’ top prospects has agreed to sell a percentage of his future baseball earnings to a startup called Agentiq, the latest company seeking to build a platform for public investment in professional athletes. Ronny Cruz, an infielder with the High-A Wilmington Blue Rocks, is the first pro to sign a deal […]
Fox Boosts Quiet MLB All-Star Game With Countless Player Voices
PHILADELPHIA—It’s a good thing MLB and Fox brought their own fireworks to Tuesday’s All-Star Game. The hitters on display seemingly left theirs at home. The American and National League’s best combined for one extra-base hit versus 27 strikeouts in a 4-0 AL win, the first midsummer classic shutout since 2013. Swingers got their time during […]
Hey Jude: Bellingham Breakout a Boon to Icons Memorabilia
After beating Norway 2-1 in extra time of the World Cup quarterfinals on Saturday, the crowd of England fans at Hard Rock Stadium in Miami began serenading their young star, Jude Bellingham, with a rendition of Hey Jude by The Beatles. Icons Memorabilia CEO Dan Jamieson happened to be in the building for that post-match […]
England-Argentina Should Shatter Records for Fox, Telemundo
With all due respect to the two teams at the very top of the global rankings, Spain’s 2-0 win over France Tuesday was the amuse-bouche to the hearty entrée that’s in store when the Falklands War v. 2.0 boots up 24 hours later. If ticket pricing is any indication, interest in the upcoming England-Argentina World […]
Seahawks New Owners Line Up Billions in Tax Breaks
The agreed purchase of the Seattle Seahawks by the Khosla family set a record price for an NFL sale at $9.61 billion. By virtue of the deal’s size, tech billionaire Vinod Khosla and his wife Neeru could also secure a record tax break for an NFL team transaction. While final details of the new ownership group’s […]
Khoslas’ $9.6B Seahawks Deal Breaks New Ground for NFL: Takeaways
Tech billionaire Vinod Khosla’s $9.6 billion agreement to buy the Seattle Seahawks is a landmark deal for the NFL in a number of ways. Not only is it the highest price ever paid for an NFL team, but it also marks a gender milestone for the league (Vinod’s wife Neeru Khosla will be the control […]
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