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Callaway’s Not So Good-Good Call Is Cautionary Tale for Being Edgy
Good Good Golf is paying dearly for its role in generating what its co-founder characterized as the “worst ad known to man,” and while the bungled Callaway spot suggests the marketing game was never meant to be a pro-am competition, the duffers in the C-suites may have played an even uglier round than the creators. […]
Sportico Transactions: Moves and Mergers Roundup for Aug. 28
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Jane Ewing Joins Nike as EVP & Chief Commercial Officer Jane Ewing will join Nike as executive vice president & chief commercial officer, effective Sept. 7. She will report directly to CEO Elliot Hill and join […]
Jeanie Buss Mounts Case Against Siblings to Remain Lakers Owner
Los Angeles Lakers controlling owner Jeanie Buss has taken her five siblings—Jim, Johnny, Janie, Joey and Jesse—to court in a move that could prevent them from selling the family’s remaining 17.8% stake in the franchise, remove Janie and Joey as co-trustees and hold the siblings liable for aiding and abetting, along with contempt of court. […]
Tennis Prize Money Tracker: Which Player Has Earned the Most in 2026?
Jannik Sinner ranks first in 2026 tennis tournament winnings with $11.62 million. The world No. 1 won the first five Masters 1000 tournaments this year, earning more than $1 million for each championship. The 25-year-old Italian then won his first major of the year at Wimbledon, which tacked on nearly $4.8 million and pushed him […]
It’s Official: The U.S. Open Is a 3-Week Event
Just a decade ago, U.S. Open qualifying was a well-kept secret. The week before the main draw, tennis die-hards would stroll into the Billie Jean King National Tennis Center for free to watch top players practice and lower-ranked players battle on the outer courts with very little fanfare. Since 2017, when it was officially dubbed […]
RIP, Pro Bowl. Here’s What the NFL Should Cut Next
For just about as long as anyone can remember, a sort of sovereign maximalism has served as the governing principle for the National Football League. Like Alexander the Great or one of those cartoon heavies whose oft-stated ambition is to assume control over the entirety of the known universe, Roger Goodell is a staunch expansionist—although […]
Kushner Can Challenge UEFA Demands in Infantino Case
UEFA’s potential pursuit of a criminal case against FIFA president Gianni Infantino in Switzerland might hinge on whether a U.S. judge allows the European soccer governing body to subpoena Joshua Kushner and compel him to testify about discussions with Infantino. But Kushner is armed with arguments to block UEFA, which he could depict as engaged […]
The NFL Now Owns a Piece of DAZN, Too
DAZN acquiring EverPass means the NFL’s investment arm will become a minority owner in yet another media company. RedBird Capital and the NFL’s 32 Equity founded EverPass, which makes live game streams available to bars and other commercial businesses, in 2023 primarily to handle Sunday Ticket’s commercial rights. Before becoming a DAZN shareholder through the […]
UEFA Pursues Possible Criminal Probe Over FIFA’s Kushner Deal
European soccer’s governing body UEFA is contemplating lodging a criminal complaint in Switzerland against FIFA related to the global soccer governing body’s failed proposal to spin off its commercial interests. In the first steps of a potential probe, UEFA is demanding subpoenas be issued to the U.S. offices of FIFA, Joshua Kushner, Thrive Capital and […]
Foreign College Athlete Placement Firms Face a World of Uncertainty
Gonzalo Corrales has been in the business of placing international athletes at American colleges long enough not to panic when the inevitable late-summer snags arise. But by early July, when the United States Embassy in Madrid was still not scheduling appointments for his Spanish clients to obtain U.S. student visas, Corrales was starting to get […]
Sports Is a Universal Language, With Some Help From AI Translations
Today’s guest columnist is Ben Reynolds, CEO of Spalk.TV. As the World Cup showed us, sport is the language of the world. The numbers tell the story. Sixty-three million Americans watched the 2026 FIFA World Cup final between Argentina and Spain. While 62% of these fans watched the English-language broadcast on Fox, 38%—over 24 million […]
Sporticast: The Changing Face of Sports Ownership
On the 582nd Sporticast episode, Kurt Badenhausen and Jacob Feldman fill in for Scott and Eben to break down several recent changes atop sports organizations. First, they discuss the latest news from TWG Global, Mark Walter’s holding company, which said it is not selling the Los Angeles Dodgers while also making clear that Walter and […]
NFL Owners Approve $9.6 Billion Seahawks Sale to Khoslas
NFL owners unanimously approved the sale of the Seattle Seahawks to Vinod Khosla and his wife, Neeru. The enterprise value of the deal is an NFL-record $9.612 billion, with the $12 million top-off a likely nod to Seattle’s loud fan base known as the 12s. The Super Bowl champion Seahawks’ price only trails a pair […]
Dodgers, Cadillac F1 Team Not for Sale, Says Walter’s TWG
The Los Angeles Dodgers and Cadillac F1 team are not being sold, according to a Wednesday morning statement from TWG Global, the holding company for Mark Walter’s sports assets. Speculation has swirled since Walter has come under fire for not disclosing related-party transactions within insurance companies he controls, spurring a pair of federal investigations. Walter’s […]
U.S. Open Mixed Doubles Morphs Into Showcase for Singles Stars
In a reversal of last year’s theme, four pairs of top singles players advanced to the semifinals of the 2026 U.S. Open mixed doubles tournament on Tuesday. The Russian duo of Mirra Andreeva and Andrey Rublev, the Czech partnership of Karolina Muchova and Jakub Mensik, the team of Belinda Bencic and Flavio Cobolli (who won […]
LIV Golf Lays Off Majority of Staff as It Charts 2.0 Version
LIV Golf informed the majority of its employees in the U.S and U.K. Wednesday morning that their employment will end in the first week of September. The move was not unexpected after the upstart tour filed a Worker Adjustment and Retraining Notification (WARN) Act notice last month—a legal requirement to notify workers of potential layoffs. […]
Roku Adds NWSL Games in Expanded Free Streaming Push
After terminating its rights agreement with free streaming platform Victory+, the NWSL has found a new home for its Sunday Night Soccer matches: The Roku Channel, one of the biggest free streaming services. Roku will carry eight matches this season, starting Aug. 30, and it will have a package of 25 Sunday night matches in […]
Unrivaled Hoops Valuation Hits $650M in New Funding Round
Unrivaled, the 3×3 women’s professional basketball league, has completed an oversubscribed Series C fundraise at a value of $650 million, as the nearly three-year-old organization contemplates further geographic expansion. Unrivaled was co-founded in 2023 by WNBA stars Napheesa Collier and Breanna Stewart, and the lion’s share of its ownership is concentrated among its players. Leading […]
How the Viral 20-0 NFL Game Hit the Vibe-Code Lottery
It’s impossible to know what it would have been like for Tom Brady to throw passes to Lynn Swann, Barry Sanders to take handoffs from Patrick Mahomes, or just how much a defense with Warren Sapp, Luke Kuechly and Deion Sanders would have stifled offenses across the NFL. But you can’t blame imaginative sports fans […]
Josh Harris Talks Landing LeBron on ‘Sportico Sports Business’
Josh Harris admits that even though he’s the owner of the 76ers, he’s not LeBron James’ boss. “LeBron doesn’t have a boss,” Harris said in an interview for the latest episode of Sportico Sports Business Presented by Endava, airing Tuesday night on YES Network. “I’m totally comfortable with it. I think that LeBron—or any athlete who’s […]
LSU Wades Into Choppy Waters in Fired Hoops Assistant’s Trial
Opening arguments were set to begin Tuesday morning in an eight-day jury trial in Louisiana stemming from the 2022 firing of former LSU associate head men’s basketball coach Bill Armstrong, who alleges the university breached his contract and sacrificed his rights in an effort to appease the NCAA. Armstrong, along with then-head coach Will Wade, […]
Power Conference Bans of Former Pros Would Likely Spark Lawsuits
The Power Four conferences are attempting to stop NFL players and other professionals from becoming college athletes again, but they’ll likely need to convince federal and state courts that banning former (and perhaps future) pros is lawful under antitrust law. The Big Ten on Tuesday announced it was prohibiting players who signed with pro football […]
Sneaker Industry Faces ‘Hangover’ as Dick’s Shares Drop 30%
The sneaker industry is in turmoil. This summer, major shoe brands from Nike to Adidas to Under Armour to On have each expressed skittishness about the retail environment for sneaker sales. Consumers appear unwilling, or unable, to pay full price for athletic shoes. And on Tuesday, the chairman at Dick’s Sporting Goods—one of the largest […]
College Football Morphing Into the NFL Has Big Legal Implications
A milestone in the fading line between college and pro football was reached over the weekend, and it’s one that could shape legal arguments regarding college athletes in the years ahead. The Cleveland Browns waived tight end Dae’Quan Wright so he could sign with LSU in a transaction coordinated by the two teams and Wright’s agents, […]
Sporticast: Mr. Haaland’s Haircut
On the 581st Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams break down some of the biggest sports business stories of the week, including a first for the podcast: a discussion about an athlete’s haircut. Norwegian soccer sensation Erling Haaland cut his signature blonde locks last week in advance of the first game of the […]
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