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WNBA Finals Pairs League’s Most and Least Valuable Teams

The WNBA will crown a first-time champion this year, as the Atlanta Dream and the Golden State Valkyries will contest the Finals beginning Oct. 17. The historic championship matchup will feature the W’s most and least valuable franchises, with the Valkyries topping Sportico’s latest rankings at $850 million and the Dream No. 13 at $280 […]

Sportico Transactions: Moves and Mergers Roundup for Oct. 9

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL X Games Appoints Sports Steve Rogers as Chief Operating Officer X Games has named sports and entertainment executive Steve Rogers as chief operating officer, as the company continues the expansion of the MoonPay X Games […]

Club Sportico: You’re Seeing That Ad Because Your Team Is Losing

Picture this: You’re sitting on your couch, watching your favorite football team lose to its biggest rival. As the fourth quarter nears its end, you feel increasingly frustrated and angry. Statistically speaking, you’re likely also hungry. And while you might not realize it, DoorDash does. You open Instagram to blow off steam, and you see […]

So-So Cowboys, Rejuvenated Chiefs Power Early NFL Ratings Run

A national television scheduled frontloaded with the Dallas Cowboys and Patrick Mahomes’ accelerated return from a season-ending knee injury in 2025 have conspired to get the NFL off to yet another hot start on the ratings charts. Set to make six coast-to-coast broadcast appearances over the first seven weeks of the 2026-27 campaign, Dallas is […]

After Shortening Games, MLB Wants to Shorten Its Season

MLB’s 162-game regular season has long been a boon for teams selling summerlong tonnage to cable TV channels. As recently as 2022, 23% of MLB team revenues came from local media deals, nearly twice the percentage seen in the NBA or NHL. But the decline of regional sports networks has changed the math in baseball, […]

MLB

NFL Escalates Prediction Market Frustrations to Supreme Court

The NFL on Thursday filed an amicus brief to the U.S. Supreme Court supporting the state of New Jersey’s petition for a high-court review of whether federally regulated prediction markets, like those offered by Kalshi and Polymarket, are legal. New Jersey is one of many states in litigation against prediction market operators. Amid a circuit […]

NFL

Sporticast: Can the Premier League Thrive With Fewer Stars?

On the 593rd Sporticast episode, Lev Akabas, Justin Birnbaum and Jacob Feldman fill in for Scott and Eben to discuss a week’s worth of sports business news. Justin recently published Sportico‘s annual list of the world’s highest-paid soccer players, with Cristiano Ronaldo leading the way with roughly $300 million in earnings. Only one of the […]

Riverside Church Ordered to Pay $11.3 Million to Child Sex Abuse Victim

A former player for the Riverside Church basketball program was awarded $11.3 million by a New York jury Wednesday for the sexual abuse he suffered decades ago as a teenage member of the once-vaunted youth team. As Rolling Stone reports, the plaintiff, identified in court documents by his initials, J.M., testified in state Supreme Court […]

Cooperstown Dreams Park Loses Federal Case Over YouTube Satire

A federal judge has dismissed federal copyright and trademark infringement claims brought by Cooperstown Dreams Park against YouTube channel Baseball Doesn’t Exist and its satirical video, “Cooperstown, Where 12-Year-Olds’ Dreams Go To Die.” U.S. District Judge Elizabeth Coombe last week reasoned that “a reasonable observer of the video could only understand it as ridiculing and […]

MLB

Jon Rahm Won’t Join LIV 2.0, Golfer’s Attorney Tells Bankruptcy Court

An attorney for Jon Rahm told a U.S. bankruptcy court Wednesday that the golfer “will not be participating” in LIV Golf’s planned restructured entity, described as LIV Golf 2.0. During the second hearing in LIV Golf’s bankruptcy proceedings in New Jersey, Rahm’s lawyer told U.S. District Court Judge Lewis Kaplan that, after reviewing the proposed […]

Super Bowl to Stream on Disney+ as Apps Enter Bulking Season

America’s biggest broadcast just got bigger. As ESPN prepares to air its first Super Bowl production in February, the company announced Wednesday the game will also stream on Disney+ in the U.S., in addition to airing on ESPN and ABC. Disney+ subscribers will get the traditional game presentation, including national ads. Disney has moved more […]

NFL

Lisa Leslie, Sha’Carri Richardson Headline LOVB Miami Cap Table

LOVB Miami, the 10th franchise in the upstart women’s professional volleyball league, has announced its ownership group, a star-studded group of athletes, celebrities and institutional investors. The cap table is headlined by Naismith Basketball Hall of Famer Lisa Leslie and Olympic track and field gold medalist Sha’Carri Richardson. The women are joined by a slew […]

Valkyries First Women’s Sports Team With $100M Annual Revenue

The Golden State Valkyries have been breaking boundaries on and off the court since the franchise first debuted last year. Accolades include the first WNBA expansion team to ever make the playoffs and 47 straight sellouts at the Chase Center, which holds 18,064 fans. Add another notch on their belt: the world’s first women’s sports […]

NBA

Wrexham Exec on Man City Scandal: ‘Football Has Lost Its Way’

After Manchester City was found to have violated the Premier League’s financial regulations over nearly a decade, discussion has exploded around the U.K.—and the world—about how the team could be punished for its wrongdoing, assuming the ruling survives an appeal. Speaking Tuesday at Sportico’s Invest conference in London, Wrexham AFC non-executive director and former English […]

Kalshi Offers to Cap Affiliate’s Activity Amid Conflict Concerns

Kalshi informed the federal government Monday it is willing to cap the amount its subsidiary trading desk participates on its prediction market exchange at 5% of betting volume each quarter. The offer is an alternative to rules proposed by the Commodity Futures Trading Commission (CFTC) meant to curtail affiliated relationships like Kalshi’s where a company […]

EuroLeague Rejects NBA’s Collaboration Offer, for Now

The NBA won’t be joining forces with the EuroLeague, at least not yet. Meeting near Italy’s Lake Como on Tuesday, the owners of the clubs in Europe’s top basketball competition voted unanimously to reject a potential collaboration with the NBA. Instead, EuroLeague plans to move from 10-year licenses to a permanent franchise model, which is […]

NBA

F1, NBA, NFL Leaders Swap Global Strategies at Invest London

Executives with experience across global sports shared their investment strategies—and the challenges they’ve faced—at Sportico’s Invest in Sports London event on Tuesday, which spotlighted how teams and leagues are exploring new frontiers. The NFL, for instance, will play a league-record nine regular season games outside the U.S. this year. After a Week 1 game in […]

Former Michigan Football Players’ NIL Lawsuit Sacked Again

If the year were 2016, Denard Robinson, Braylon Edwards, Michael Martin and Shawn Crable would have a timely argument that the denial of NIL opportunities while they played football for the University of Michigan Wolverines violated antitrust law and constituted unjust enrichment. But it’s 2026. As U.S. District Judge Terrence Berg explained in denying the […]

LIV Golf’s ‘White Knight’ Sees Path to $100 Million Teams

Hours after announcing an initial committed investment in LIV Golf, BC Partners Credit head Ted Goldthorpe explained his confidence in the global league’s new business model while speaking at Sportico’s Invest London conference on Tuesday. “The more we dug into this, the disconnect between myth and fact is massive,” Goldthorpe said. “I think you can […]

AI Agents Want to Participate in Your Fandom. Should You Let Them?

Being a sports fan is more complicated than ever. Fandom can feel like a series of headaches, if not a second job. Games are played at all sorts of times on myriad channels requiring multiple subscriptions. Good luck keeping up. If you decide to go in person, tickets can be bought on countless platforms at […]

Sporticast: Billionaire Sports Owners Are Not a Monolith

On the 593rd Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman are joined by Baltimore Orioles owner and Carlyle co-founder David Rubenstein. Rubenstein’s latest book, Inside the Owner’s Box: Power and Leadership in Sports, includes a detailed account of his own journey to buying the Orioles, which was the baseball team he grew up rooting […]