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LAFC Top Execs Sign Multiyear Extensions With Club
LAFC’s cap table has shuffled quite a bit this year. The club welcomed three new limited partners, while two left the organization. Additionally, co-managing owner Larry Berg is on his way out as well after being elected as the next commissioner of MLS. But at least two team executives are staying put. On Friday, LAFC […]
Under Armour Lowers Guidance and Begins Another Product Cull
Under Armour is resetting again. The Baltimore-based sportswear maker lowered its financial outlook for the year amid soft consumer demand in the U.S. and Asia, while announcing it will reduce a further 25% of products it produces over the next 18 months in an effort to sell fewer products overall, but a higher proportion at […]
How Automated Officiating Could End Star Treatment
Today’s guest column is from professors John Cairney and Rick Burton. Every sport has its own version of star treatment. NBA fans have long suspected the biggest names, from MJ to SGA, get foul calls that role players do not. NFL supporters argue franchise quarterbacks are more carefully protected than their less prominent counterparts. Soccer fans think the […]
Congressional Black Caucus Opposes Protect College Sports Act
In a move that lowers the odds of the Protect College Sports Act becoming law, the Congressional Black Caucus—which has more than 60 members—issued a statement on Thursday opposing the PCSA. “At the very moment that Black political representation is under attack across the country,” Rep. Yvette D. Clarke (D-N.Y.), the CBC chair, said, “we will […]
New Corporate Filing Hints at LIV Golf’s Post-PIF Strategy
The law firm hired by LIV Golf to help secure outside investors recently created a new corporate entity on the league’s behalf in New Jersey, offering a glimpse into how the embattled circuit is restructuring following its split from its Saudi backer. LIV Golf Bedminster LLC was incorporated on July 15, about three weeks before […]
Fox Stands Pat on NFL Rights and Punts Renewal Talks to 2030
The NFL’s drive to get a multiyear head start on renegotiating its current media rights deals hit a snag Thursday, as a key broadcast partner declared it would retain the contractual status quo until the league’s opt-out clause formally kicks in at the end of the 2029-30 season. Speaking to investors during his company’s fourth-quarter […]
Sporticast: Meet Larry Berg, the Next MLS Commissioner
On the 576th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Larry Berg’s appointment as the next MLS commissioner. Berg, who is co-owner of LAFC, was awarded the job earlier this week after four rounds of votes among MLS owners gathered at league […]
U.S. Open Faces Difficult Mixed Doubles Wild Card Decisions
The U.S. Open announced the preliminary entry list for the second year of its revamped mixed doubles tournament on Monday, and it features stars up and down the lineup, including seven top 10 men’s singles players and eight top 10 women’s singles players. There is just one problem: There aren’t enough spots for everyone to […]
Seattle Sounders, Reign Exec Weber Named Edmonton Oilers CEO
Hugh Weber, the Seattle Sounders’ and Seattle Reign’s president of business operations, is leaving the organization to become the CEO of the Edmonton Oilers. A veteran of the sports industry with more than 25 years of experience, Weber has held a slew of executive roles across the NBA, NHL and other associated businesses. He spent […]
Larry Berg Will Give Up PE Role in MLS Commissioner Transition
Incoming MLS commissioner Larry Berg will vacate his advisory role with Josh Harris’ private equity fund as part of his new job. An MLS spokesman told Sportico Tuesday that Berg is going to give up his role as an advisor to 26North as he transitions to the league’s top executive. Berg, who is currently an […]
Disney Sells Out 2027 Super Bowl Ad Units at Record Rates, Record Pace
The Walt Disney Co. on Wednesday announced it has sold its last available commercial unit in ABC/ESPN’s Super Bowl LXI telecast next February, the earliest lockdown by a network of its ad inventory for the big game. Speaking to investors near the midway point of the company’s third-quarter earnings call, Disney chief financial officer Hugh […]
LIV Golf Announces Deal With Unnamed Lead Investor
LIV Golf says it has found the cash it needs to survive. On Wednesday, the renegade golf league announced that it had struck a deal with a lead investor and had received interest from more than a dozen minority partners. The identity of LIV Golf’s new capital source and the amount of money invested were […]
Tequila Billionaire, LA Investor Part of $1.25B LAFC Sale
The billionaire chairman of Becle—maker of tequila brands Jose Cuervo, 1800 and Maestro Dobel—has joined LAFC’s ownership group, according to multiple people familiar with the matter. Juan Domingo Beckmann Legorreta, who also serves as Becle’s CEO, bought a stake in the MLS franchise as part of a transaction that was agreed upon in 2025 and […]
Judge Upholds House Settlement Ruling on NIL, MMR Companies
U.S. District Judge Claudia Wilken on Tuesday upheld the House settlement administrator’s recent finding that multimedia rights companies (MMRs) and third-party brand sponsors can be classified as “associated entities” within the meaning of the agreement. Wilken’s ruling is a win for the College Sports Commission as it tries to ensure NIL deals reflect commercial use of an […]
Berg Era Begins: 6 Takeaways on MLS’ Next Commissioner
Larry Berg was formally introduced as the next MLS commissioner on Tuesday. Over the course of a 40-minute press conference, he spoke about his passion for soccer, his business bona fides and his optimism about the league’s growth. “MLS has entered a new era,” he said. “The foundation is strong and the opportunity is extraordinary. […]
New MLS Commish Berg to Sort Out Roster Rules Before Media Rights
The first move Larry Berg made when he was asked about his vision for pursuing the MLS’ next media rights deal was to boot the question over to Don Garber. “As the incoming commissioner I’m allowed to kick it to the current commissioner to answer that question,” Berg said Tuesday during his introductory press conference […]
Wisne v. NCAA Emergency Motion Demands D-I Transfer Portal Pass
The Wisne v. NCAA athletes who received an injunction to play another college season are now accusing the NCAA of wrongly preventing them from joining teams. In an emergency motion filed Tuesday, attorneys representing athletes from the high school class of 2022 who finished college this past spring want a court order directing the NCAA to let […]
Western Settlers: Pac-12, MWC Resolve Poaching Penalty Lawsuit
The western frontier of college sports has become a little less wild. On Tuesday, the Pac-12 Conference and Mountain West Conference announced they have reached a settlement in their litigation, ending a nearly two-year battle over the so-called “poaching penalties” the Mountain West sought to impose after five of its members left for the rebuilt […]
7 Conversations Defining the Future of Women’s Sports at Sportico RISE
From ownership and investment to collective bargaining and executive leadership, this year’s RISE Women’s Sports agenda brings together the people shaping the business of women’s sports. Hear from Michele Kang, Terri Carmichael Jackson, Janet Evans and more to be announced. RISE will take place Sept. 10 at Second NYC in New York City. Register now! […]
The Dodgers Are Racking Up Talent—and an Unprecedented Bill
MLB’s trade deadline has come and gone, and once again, the dominant storyline is that the Los Angeles Dodgers are breaking baseball. They acquired two-time reigning Cy Young Award winner Tarik Skubal on Sunday and added left-hander Kris Bubic, an All-Star last season, on Monday. The Dodgers’ backlash is a function of their on-field dominance […]
Sporticast: What Was Gianni Infantino Thinking?
On the 575th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the rapid collapse of Gianni Infantino’s FIFA investment plan. A week ago Infantino unveiled his plan to sell a roughly 21% stake in FIFA’s commercial rights—a new entity that would include media […]
How Paramount’s Legal Defense United NCAA Antitrust Adversaries
For the past six years, antitrust legal giants Beth Wilkinson and Jeffrey Kessler have been locked in a high-profile courtroom battle over whether the NCAA and its member institutions have lived up to the requirements of the Sherman Act. Wilkinson’s firm, Wilkinson Stekloff, served as lead trial counsel for the association in Alston v. NCAA, […]
Larry Berg Tapped as Next MLS Commissioner to Replace Garber
Berg, a co-owner of LAFC, will need to sell that stake as part of the transition to becoming MLS’ third commissioner.
NCAA Seeks Stay of Eligibility Injunction, Citing Athlete Ousters
Late Sunday, the NCAA filed an emergency motion in hopes that a federal judge will stay a nationwide injunction she granted that allows a potential extra year of eligibility for a class of college athletes who completed high school in 2022. The NCAA wants the stay until there’s a ruling from the U.S. Court of Appeals for […]
Sportico, The Hollywood Reporter Team Up on Video Series, Sports Issue
Penske Media Corp. sister brands The Hollywood Reporter and Sportico are bringing star power and athletic excellence together in an exciting new video franchise: THR’s Game Recognize Game. Launching Aug. 26 in tandem with THR and Sportico’s “The Sports Issue,” the multi-episode series pairs acclaimed Hollywood talent with the athletic superstars they most admire for […]
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