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Sportico, The Hollywood Reporter Team Up on Video Series, Sports Issue

Penske Media Corp. sister brands The Hollywood Reporter and Sportico are bringing star power and athletic excellence together in an exciting new video franchise: THR’s Game Recognize Game. Launching Aug. 26 in tandem with THR and Sportico’s “The Sports Issue,” the multi-episode series pairs acclaimed Hollywood talent with the athletic superstars they most admire for […]

Billionaire Ken Griffin Again Backs Pochettino’s USMNT Contract

U.S. Soccer has signed men’s national team coach Mauricio Pochettino to a new contract through 2030, a deal that was financed in part via contributions from Ken Griffin, the billionaire founder of Citadel. The extension, announced Monday morning, comes less than a month after the conclusion of the 2026 men’s World Cup in North America. […]

NIL’s Inconvenient Truth, Regulation and Racial Inequality

Watching the debate over the SCORE Act, which stalled in the House in May, and the bipartisan Protect College Sports Act (PCSA), now voted out of Senate committee, there is an undeniable throughline between the Trump administration’s attempts to weaken diversity, equity and inclusion, its push to dilute Black representation through Southern redistricting, and the […]

Liverpool Targets U.S. in Push for 40 Brick-and-Mortar Stores Worldwide

Liverpool FC is headed back to England after its two-week preseason tour in the U.S. concluded on Sunday night. But the Premier League club is already plotting a return across the pond of a different kind. Ben Latty, Liverpool’s chief commercial officer, told Sportico the club is discussing opening standalone retail stores in America. Much […]

Congress Demands Trump Preserve East Potomac Park Golf Courses

Forty-seven Democratic members of the House of Representatives last Thursday wrote to Secretary of the Interior Doug Burgum and acting director of the National Park Service Jessica Bowron objecting to the Trump administration’s plans to convert Washington, D.C.’s East Potomac Golf Links, which has three courses and was one of the country’s first desegregated public […]

DC Open’s Bet on Breakout Tennis Phenom Alex Eala Pays Off

UPDATE: Alex Eala beat Jessica Pegula 6-4, 4-6, 6-0 to win the Mubadala DC Open in a match that spanned two days due to rain delays. WASHINGTON D.C. — Alex Eala defeated four-time Grand Slam champion Naomi Osaka 6-4, 6-2 in the semifinals of the Mubadala DC Open on Saturday to reach her second career […]

SEC, Big Ten Support PCSA as Judge Issues NCAA Eligibility Injunction

In two stunning orders late Friday, U.S. District Judge Charlotte N. Sweeney certified a nationwide class of Division I college athletes who began college play in 2022–2023, completed four years of eligibility by this past spring and are barred from a fifth season. She also issued a preliminary injunction barring the NCAA from preventing them […]

Oregon State WBB Players Seek Union Status in Historic Move

The latest turn in the legal fight for recognition of college athletes as employees who can form unions is taking place out west, with members of the Oregon State women’s basketball team on Friday filing a petition for union representation with the state’s Employment Relations Board. The development is legally important for at least two […]

Club Sportico: FIFA’s $4B Selloff Is About Buying More Power

Update: FIFA announced Friday night that it is withdrawing its proposal, with Infantino conceding it had created “divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place.” Battle lines are being drawn in international soccer this week, with many […]

Tsais: Pending Divorce Won’t Impact Nets, Liberty Ownership

Joe Tsai and Clara Wu Tsai said Friday that their pending divorce won’t impact the ownership of their sports empire, which includes the NBA’s Brooklyn Nets, the WNBA’s New York Liberty and the economics of the Barclays Center. Brooklyn Sports & Entertainment (BSE), the parent company, also includes the Nets’ G League affiliate, a training […]

Sportico Transactions: Moves and Mergers Roundup for July 31

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL TMRW Sports Names Champ Kelly SVP of Flag Football Operations TMRW Sports has named Champ Kelly as senior vice president, flag football operations, for the new women’s and men’s professional flag football league being created in […]

J.J. Watt to Fill in for Suspended Tony Romo in CBS Sports’ NFL Booth

A week after his arrest in Milwaukee on suspicion of operating a vehicle while intoxicated, Tony Romo has been placed on leave from his post at CBS Sports until further notice. CBS’ lead NFL color commentator since 2017, Romo is being benched six weeks before he and play-by-play veteran Jim Nantz were set to kick […]

NFL

DC Open Quadruples Revenues: How It Rewrote Its Economics

WASHINGTON D.C.—The Mubadala DC Open has quadrupled its revenues since 2019, the tennis tournament’s chairman Mark Ein told Sportico. That is due to increases across all revenue categories, including ticketing, sponsorships and concessions. Over that same time frame, total player payouts have grown less than half that fast. Together, those two facts showcase the complicated […]

DirecTV Will Carry NFL Sunday Ticket for Bars, After All

DirecTV and EverPass announced a multiyear agreement Friday, allowing for bar owners to continue showing NFL Sunday Ticket via satellite or streaming, after months of discussion about the league’s out-of-market package for commercial establishments. The agreement goes beyond Sunday Ticket, making DirecTV the go-to sales, marketing and distribution partner for all of EverPass’ content, including […]

NFL

CBS-NFL Renewal Urgency Eases With Paramount-Warner Deal Stalled

In a bid to buck up Paramount Skydance staffers who may have misgivings about the company’s decision to put its $110 billion acquisition of Warner Bros. Discovery on hold, Paramount Skydance CEO David Ellison earlier this week closed out an all-hands memo with a Tom Brady-esque rallying cry. Ellison signed off with a punchy “Let’s […]

What the NFL Should Learn From the World Cup’s Bar Boom

Today’s guest columnist is Leo MacLehose, CEO of Fanzo. When I reflect on a glorious summer of sport in America, the enduring images should both excite and serve as a reminder to our industry. More so than I can remember, the stories that cut through during the NBA Finals and FIFA World Cup were about […]

FIFA’s Contentious Funding Plan Conjures Super League Memories

If Gianni Infantino wants to move forward with his plan to sell a stake in FIFA’s commercial operations to private investors at a $20 billion valuation, he’ll have to do so without some of the most dominant and influential countries in the soccer world. UEFA announced on Thursday that it plans to boycott all FIFA […]

Bollen Green: Maker of Viral Fitness Toy Branches Out to Soccer

The 2026 World Cup drew more fans than any of its predecessors, shattered U.S. viewership records in multiple matches and, when the ink dries, is estimated to have generated $15 billion in revenue, blowing past FIFA’s $11 billion projection for the tournament. The governing body is already scheming on how to take future iterations to […]

Banks Are Rushing to Grab College Sports’ Newest Ad Space

SoFi has a sports sponsorship portfolio that includes the NFL’s richest naming-rights deal, the NBA, golf and a number of prominent athletes. This week it signed a deal that CEO Anthony Noto said “brings something truly unique.” SoFi will be the first jersey patch partner of Notre Dame athletics, with its logo featured prominently on […]

Mayweather Needn’t Reveal Records in Tyson, Pacquiao Case

Floyd Mayweather Jr.’s alleged status as “functionally bankrupt” doesn’t mean he’s legally required to disclose financial account statements and contracts related to a proposed fight against Mike Zambidis in Greece, a federal judge recently held. U.S. District Judge Vernon Broderick’s July 24 ruling comes as part of a lawsuit brought by CSI Entertainment, a company […]

Adidas Stock Plunges 12% Despite World Cup Revenue Boost

Adidas dominated the World Cup as the sponsor of the final two teams, Spain and Argentina, the match-day ball, and even the referees. The quadrennial event pushed revenue to a quarterly record of €6.7 billion ($7.7 billion based on current exchange rates), and the German sports giant raised its year-end revenue forecast. “Being the CEO of […]

NFL’s Former Top Lawyer Jeffrey Pash Joins Proskauer

Proskauer on Thursday announced that former NFL executive vice president and general counsel Jeffrey Pash has joined the law firm as a litigation partner in its sports group. Pash worked more than 40 years with the NFL, including as an outside attorney at Covington & Burling and later as the league’s top attorney.  He oversaw […]

NFL