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Cash Considerations Ruled the NBA Draft. Here’s How They Work

During the second round of the NBA Draft on Thursday night, the Chicago Bulls dealt No. 38 overall pick Braden Smith to the Indiana Pacers for Kam Jones, future pick swaps and so-called cash considerations. It was at least the 15th time since 2000 the Bulls have made a deal involving cash considerations. As a […]

Brunson’s China Brand-Builder Paves a Silk Road for NBA Stars

During the New York Knicks’ championship run in June, the franchise’s star point guard took a moment out from dismantling Victor Wembanyama and the San Antonio Spurs to send well wishes to a specific group of his fans watching from far away. “To all the high school students taking the Gaokao, don’t be nervous,” Jalen […]

Mr. Haaland’s Opus: Norway Striker Brings Joy to the World Cup

The first stage of Norway’s pillage-and-consternation tour concludes Friday afternoon with its Group I capper against France, and while both teams have secured a berth in the knockout round, the match will be appointment viewing for anyone who might be interested in seeing two of the world’s top strikers square off in, um, Boston Stadium. […]

Jimmy Rollins, Big Papi, NBA Europe’s George Aivazoglou at Cannes Lions

It’s the fourth day for Sportico at Cannes Lions, getting time with some of the biggest names in sport—athletes and executives—as an official media partner of SPORT BEACH. Sportico spoke with Genius CRO Josh Linforth about one thing that might be hotter than the South of France right now: sports, and how advertisers can tap […]

NCAA, CSC Score Key Win in Associated Entities Spat

Validating the NCAA’s interpretation of House settlement language, U.S. Magistrate Judge Nathanael Cousins on Thursday ruled that multimedia rights companies and third-party brand sponsors can be classified as “associated entities” within the meaning of the agreement. The ruling by Cousins, the judge who acts as the House settlement administrator, denied a motion made by class counsel Steve Berman and […]

Warriors Jersey Patch Deal With AI Firm Worth More Than $50M/Year

The Golden State Warriors have signed a deal with AI cloud provider Iren for the company’s logo to be on the team’s jersey starting next season, replacing Rakuten. The agreement is worth more than $50 million per year, according to someone familiar with the details, and the richest sponsorship deal in the history of North […]

World Cup Seeding Rules Designed to Leave Doubt Until the Final Whistle

Update: The Netherlands’ win and Japan’s draw with Sweden on Thursday night locked in the USMNT’s round-of-32 matchup: Bosnia and Herzegovina. The U.S. Men’s National Team clinched its spot in the World Cup knockout stage with a game to spare. But thanks to the seeding formula FIFA implemented for its first 48-team field, the USMNT […]

NCAA’s New 5-Year Rule Could Sack Antitrust, Eligibility Lawsuits

The NCAA Division I Cabinet’s unanimous approval this week of new rules that provide athletes with five years of eligibility should help the NCAA defend against antitrust-based eligibility lawsuits. The core reason: Allowing athletes more time to play and earn more NIL and revenue-share money, in a more straightforward and transparent process, is a more reasonable arrangement […]

Cleveland Cavaliers Selling LP Stake to Blue Owl at $5.5B Valuation

The Cleveland Cavaliers are nearing a deal to sell a 5% to 10% stake in the NBA franchise to private equity firm Blue Owl. The deal values the NBA team and Cleveland WNBA team set to start play in 2028 at a combined $5.5 billion, according to someone familiar with the agreement. Blue Owl’s sports […]

NBA

Mayfield, J-Dub, McLaughlin-Levrone Invest in $1B OKC Soccer Project

Oklahoma City’s new professional soccer team is still two years from its debut, but it has attracted a host of high-profile athletes to its cap table. The latest investors are NFL quarterback Baker Mayfield, NBA guard Jalen Williams and track world record-holder Sydney McLaughlin-Levrone. The star trio joins nine-time NBA All-Star Russell Westbrook and former […]

Nelly Korda Chases History at Women’s PGA Championship

The KPMG Women’s PGA Championship tees off Thursday. All eyes are on Nelly Korda, as she chases history on and off the course. The world’s No. 1 player won the first two majors of the year at the Chevron Championship and U.S. Women’s Open, becoming just the third LPGA player to do that in the […]

Sporticast: The Biggest Loser in the NHL’s Texas Expansion

On the 564th Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, including the NHL’s Texas expansion plans. Commissioner Gary Bettman said Tuesday that the league had a signed term sheet from Dan Friedkin, the owner of Everton and AS Roma, to add a 33rd […]

NHL

CC Sabathia, Hunter Pence, Dexter Fowler on Day 3 at Cannes Lions

Sportico is back for another day from Cannes Lions, this time speaking with a group of MLB legends and some people in and around Formula 1. Sportico is the official media partner of SPORT BEACH, the home for all things sports at Cannes Lions. Dexter Fowler, who is loving the vibes of Southern France, wishes that […]

Cape Verde’s Cinderella Run Puts Companies at Odds Over Jerseys

Cape Verde’s strong start to the World Cup—including a scoreless draw with tournament co-favorite Spain, perhaps the most shocking result of the tournament so far—has sparked a licensing battle over who can sell uniforms from the Cinderella story. Fans looking to join in on the team’s viral success can purchase $95 uniforms from Capelli Sport, […]

Fox Does Not Have an Alexi Lalas Problem (Even If Everyone Else Does)

In writing about former USMNT defender and longtime Fox studio analyst Alexi Lalas, sports pundits reaching for a succinct adjective tend to err on the side of generosity. In the past two weeks, the 56-year-old has been referred to as a “polarizing” element of Fox’s FIFA World Cup coverage, an assessment that is irksomely imprecise, […]

Austin Embraced MLS. Is NHL Expansion Next?

The NHL is discussing expansion once again, with Houston and Austin as the frontrunners for the league’s 33rd team, commissioner Gary Bettman told reporters after the Board of Governors meeting on Tuesday. A new franchise would likely go to prominent Texas-based businessman Dan Friedkin, who also owns European soccer clubs AS Roma in Serie A […]

NFL Rejects Sorsby Supplemental Draft Bid, Lawsuit Could Follow

The NFL on Tuesday informed former Texas Tech quarterback Brendan Sorsby—who battled the NCAA in court over eligibility despite betting on his own team and his own teammates—that his petition for a supplemental draft to play in the 2026 NFL season was denied. Absent a successful legal challenge, Sorsby will only be eligible for the […]

NFL

Damar Hamlin, NY Liberty’s Shana Stephenson on Day 2 at Cannes Lions

The weather and the conversations heated up on Day 2 of Cannes Lions on the Croisette, as Sportico sat down with influential names in the sports business universe. Sportico is the official media partner of SPORT BEACH, the home for sports at Cannes Lions. Damar Hamlin—after taking us through a “fit check,” of course—tells us […]

NHL Approves Penguins $1.7 Billion Sale to Hoffmann Family

The NHL Board of Governors unanimously approved the sale of the Pittsburgh Penguins Tuesday, ending the four-plus year ownership tenure of Fenway Sports Group. The enterprise value in the deal was $1.7 billion, according to someone familiar with the agreement. Geoff Hoffmann will be the Penguins governor. He is CEO of of the private equity […]

PGA Tour Revamps Schedule, Approves Rolapp as Commissioner

The two PGA Tour boards (Policy and Enterprises) approved recommendations from its Future Competition Committee that established a revamped, two-tier tournament system—with promotion and relegation of players—that begins in 2028. The boards also approved PGA Tour CEO Brian Rolapp as the tour’s next commissioner, replacing Jay Monahan, effective Jan. 1. The new schedule includes the […]

Sportico Studio’s New Video Experience Debuts at Cannes Lions

Sportico this week launched Sportico Studio, a dedicated content and creative solutions offering for brands looking to engage the sports business community. The studio, featured on a new video page on Sportico’s homepage, will leverage Sportico‘s unique position at the center of the sports business ecosystem, connecting brands with influential decision-makers across leagues, teams, media, […]

Giannis Trade to Heat Gives Him a $14M Tax Windfall

The Milwaukee Bucks traded star Giannis Antetokounmpo to the Miami Heat early Tuesday morning in a move that shakes up the Eastern Conference, especially since Heat rival Boston Celtics also sought the “Greek Freak.” The trade effectively gives Antetokounmpo a multimillion-dollar raise, since the Heat play in Florida, a state without an income tax. As reported by […]

NBA

Novig Hires Ex-DOGE Worker as Industry Keeps Up Trump-Era Trend

Novig is the latest prediction market company to hire someone with experience in President Donald Trump’s administration. The company on Tuesday announced Elie Mishory as its new chief regulatory and legal affairs officer. Last year, Mishory worked as a point person in Trump’s temporary, Elon Musk-led Department of Government Efficiency, focusing on the U.S. Securities […]

Sporticast: Why Netflix, EA Have Their Own World Cup Games

On the 563rd Sporticast episode, hosts Jacob Feldman and Justin Birnbaum discuss some of the biggest sports business stories of the week, including a detailed breakdown of Netflix’s FIFA World Cup video game. Following Electronic Arts and FIFA’s split in 2022, both parties now have World Cup-related offerings on the market. Electronic Arts recently launched […]